There was a very earlier belief in older days in business
world, which actually was meant for marketing.
“To earn money, spend money” – A old belief 💢.
But as the time has passed, we have put the steps in realm
of advance technology with more efficient ways to carry out business
activities.
Many small and medium sized business owners do not have
much time and resources to spend on marketing activities.
It’s very hard to empathise this type of situation and to
find ways for marketing is extremely important to sustain.
Marketing your business may lead you to many exciting
options and services that can get your business in front of your potential
customers but most of them cost a lot of money which is the sole issue.
Small business owners are in the business to make money and
spending less wealth.
There are various things that the business owners can do to
promote their business on a shoe string budget or no budget at all in today’s
era.
Marketing your business has nothing to do with the amount
of budget or money spent on promotional activities.
The enterprise level of business may have a dedicated
entire marketing department to spend thousands to launch a campaign.
A large company may do a digital ad on television,
newspaper and radio ads to generate business, so what can a small business can
market their business with very less budget?
The answer is plain and simple: More creative and
originality.
The more creative your business marketing and promotional
activities are the more it will resonates with your customers, thus making your
way in the fierce track of business.
The following ways may help a lot to generate more business
without spending a dime of money.
1. Marketing
on Social media
For small and medium business, social media is one of the
best way to generate new customers.
It is a great boon for business that helps in marketing
activities of the products and services very rapidly.
Let’s say, for instance Dave has a retail store where he sells
different products in the local area and is looking for new variety of products
to grow his customer base.
He saw a pamphlet in which a trade show was organised in
the town where different new variety of products were displayed.
By visiting trade show, he noticed how different new
products were selling rapidly in his town by different sellers.
The new products in the trade show has been now effectively
marketed by the sellers and are in the glimpse of customers.
Dave gave a thought about these trade shows and learned
that much of the information about these type of trade shows was heavily being
marketed on social media.
He started surfing social media and found many useful trade
shows all across the country where he can trade products to sell in his own
town.
He started watching out new innovative products on social
media which he acquired through trade shows, then started selling in his town
and acquired a lot more customers.
Dave customer base increased three times making him big
profits.
Dave realized the importance of social media to get such
valuable information like trade show events and started getting new customers,
thereby increasing sales.
This is 21st century, and for successful
marketing for free, social media is a viable tool for displaying your business
in front custoemers who will likely buy your products / services.
There is no second point or argument in the potential of
social media to generate business without spending money.
2. Find
Customers rather they find your business
It is desirable that the customers find your business
instead of your business is waiting for them to come.
Here we will talk about Jeremy, who has a small pickle
business in the town.
Jeremy had very little to invest in marketing and
advertisement, as big part of money was invested in making pickles.
So, she wondered how she can reach to customers to take
orders from them.
After a deep analysis, she opened a website where she displayed
about her product and started promoting for free in social media and in the
local area.
As the pickle was of extremely good quality, she received a
quite online orders in her local area.
After some time, she expanded her business as she started
getting more customers and demand of her products.
This way just by simply setting a wordpress website and a
little promotion in the local area, helped reaching out thousands of customers.
Thus, it is very important to understand the fact the
customer are to be approached if not, other similar business will get them in
their marketing funnel.
This method of free marketing by having a good presence on
web is very lucrative to get more customers.
3. Providing
free samples or demo of your business
This is one of the very excellent way to promote your
business for with least money.
For instance, John is a graphics designer and is struggling
to get clients for his work.
When he was having a evening walk, his eyes got noticed
upon a banner hoarding about a free seminar where how to market your business
for free was the theme to be discussed about.
John registered for the event and found out a excellent way
to find clients for his business.
To implement what he learned in seminar, He started
offering his services for free and proved clients that his services can help in
building their business.
As a result, he got new testimonials , feedback and high
paying clients, just because of offering free service to the clients initially.
Similarly, if you offer products in the market place, the
best thing can be is to provide free samples of products or free delivery of
products.
This is the true possibility in marketing your business for
free by offering complimentary things along with your products / marketing.
4. Are
forums good for marketing?
Yes, Forums are the places where the customers shares his
opinions and painpoints about the related product and services.
Forums are the best places to find rich information about
the market and business in which you operate.
Let take an example of Lisa, who is a business owner
selling beauty cosmetic products.
Lisa wanted to have insights about the cosmetic products
that she was selling in the market.
So, after searching on internet, she came across some
reliable websites where she saw the customers views, feedbacks , opinions,
polls and other activities which helped her lot in gaining insights about the
products she was selling.
She took all the data, discussed with the manufacturer
about the improvements they can bring in the product, to satisfy the needs of
the customers.
After with the new improved version of the product, Lisa
went to that related websites which are popularly known as forums and started
marketing the products with new features with the customers.
As a result, there was a huge spike in sales of the products
of Lisa, which made her business super profitable.
Thus, knowing the needs of market and promoting appropriate
solutions is the blend for success.
And forums are the best places or platform for this kind of
free marketing activities.
5. Be
little creative or unconventional
To be little creative and unconventional is all about being
trying activities that helps in marketing activity.
To understand more, Let’s talk about Harry who runs and sells
mouth watering pizza restaurant and looking for new customers to check new
styles of pizza in his restaurant
So, while thinking about how he can market about his new
styles of pizza, he started to chuckle as if he has got the idea to promote his
pizza to his customers for free.
He then went and filmed a video about his restaurant
insider tour, telling the customers about their journey, how the pizza are made
and much more.
The video included a tour of the whole restaurant and team
of harry’s restaurant.
After uploading to social media, the number of enquiries
that came to harry was really mind blowing.
Thus, a little bit of art and creativity can help you get
your best potential customers.
So, these were the five time tested solutions that can be
applied for better successful marketing without investing into huge budget.
Marketing your business without spending money requires
time, effort, knowledge and a little bit of creativity.
If keeping this five tested solutions in mind, the business
can be effectively promoted and marketed which in turn will radically transform
whole outlook of your business.
Grow your business and reach out new customers with our
marketing services where we help you to get new customers by promoting your business with effective marketing strategies.
Thank you.
