Is your business struggling to acquire new customers on the
social media?
Does social media seem little daunting to make your
business presence among the customers?
Perhaps, this is possible since there are large number of
business on social media promoting their products and services.
It's a fact that social media websites are lifeline for any kind of business
to carry out their marketing and promotional activities.
Well, it very true for a small to giant large corporation too.
There’s a reign of social media where different platforms
and websites were essential to grow business but it’s all changing now.
Today all over the internet, there are different articles
putting emphasis on using of social media and harnessing it for business
marketing purposes.
But it’s a little
tough to utilize the social networking for business and get eyeballs on the
promotional content of the business.
Scrolling down through news feed in social media, lots of businesses will
be in front of eyes promoting their business.
But it should be remembered these are billion dollar
business that can spend huge amount of money on ads.
So, have you ever thought how the business will grow on social
media in the crowd of innumerable business diving deep to promote their
business?
No doubt, social media is a important platform for
promoting business for free as well.
But it also should
be remembered that many businesses have been successful in acquiring their
customers adopting traditional evergreen methods of reaching out to customers.
So, Will it not be a better approach to reach out customers
on social media along with implementing traditional marketing ways of business
promotions?
The old way of marketing that is offering referral
incentives works really well even today.
It is just simply by referring customers and offering them
incentives in return.
It is a very simple yet very effective means of marketing
your business without any additional cost.
The referals receives their incentives and your business
gets new customers.
Thus, it’s a win-win situation.
Creating physical and digital banners with appropriate
fancy design can do the
job of bringing out new customers for the business.
It should be short and precise with neat message to
prospects making them interested in your business.
Think about what to include in banner to make it
interesting and relevant about your business to your potential customers.
Advertising location should be considered after clearing
goals and target customers.
For instance, if you sell men’s bracelet, then the best
position to place the banner will be near men trouser selling shop.
Another very friendly way is attending relevant seminars
and conferences related to your business.
Here you can demonstrate how your business product or
services can be helpful to potential prospects.
This can help your business to get in front of your
potential customers who might be interested in your business.
Using tactics like telemarketing and direct mail can also
help in getting massive exposure to your business.
Giving out your business card to everyone who comes in
contact is very good approach as anyone
of them can be in need of your business product / services in future.
To reach right kind of customers, you need to know them and
get in touch as putting an ad on social media or internet will not help that
much especially, when you don’t know about your customers pain- points.
The best way to market your business is to offer out high
quality product or services to your customers.
Focus on giving out something unique features about your
business product or services that will create returning as well as new
customers for your business.
Let’s say you own a car repair and servicing garage, then
after repairing the car, attaching a free air freshner in the car will make
your business unique from other similar business.
If your business is a small one or just beginner, making a
great product or offering excellent service is first step and then comes the
step to devise a marketing plan.
The simple gist is that your business have to be creative
and innovative in offering your products or services to customers along with
social media marketing.
Hope these traditional ways of business which are less often used will be useful for your business along with social media marketing.
